Hair Loss Awareness

The Hair Loss Awareness Campaign at Vera Hair Co. was developed to bring greater awareness to hair loss, thinning hair, and the impact it can have on confidence. The campaign centered around Vera Keratin Micro-Bonds as a lightweight, seamless option designed specifically for fine and thin hair, while using real women and their experiences to tell a more personal story around hair, confidence, and transformation. I led the full creative direction and execution of the campaign, including concept development, visual direction, shoot planning, creative production, and on-set shoot direction.

From concept through delivery, I developed all creative assets for the campaign, including photography and videography direction, before-and-after imagery, model interviews, testimonials, educational content, social media creative, email campaigns, and client-facing materials. The campaign balanced education with emotional storytelling to create content that felt authentic and relatable while maintaining Vera’s elevated visual identity and supporting product awareness, client education, and overall brand growth.

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